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BRAND ALIGNMENT IS MORE THAN A LOGO OR TAGLINE

CreatE a culture rooted in your mission & carrY IT through all you do

DEFINING YOUR BRAND

Your Brand Should Reflect Your Vision and Mission—From the Inside Out.

When we align with our purpose, the work we do becomes more meaningful and effective. The same principle applies to building your brand: it’s not just about selling a product; it’s about shaping the culture within your organization. When your team is aligned with your mission, your messaging becomes more consistent, authentic, and impactful—creating stronger connections both internally and externally. Our goal is not only to help you define your brand but also to cultivate a team that fully embodies and supports it, ensuring alignment at every level.

HOW WE DO IT

Aligning your brand from the inside out

Connecting to the heart of your business or NONPROFIT

Senior Businesswoman

Positive Intelligence

Positive Intelligence is the practice of building mental fitness to enhance resilience, emotional control, and overall well-being. By focusing on strengthening your "positive brain" and minimizing negative thought patterns, it helps you respond more effectively to challenges, improve decision-making, and foster stronger relationships. I specialize in Positive Intelligence, offering personalized coaching to help individuals and teams develop the mental and emotional agility needed to thrive in both personal and professional environments. This specialty equips you with the tools to unlock your full potential, increase productivity, and cultivate a more positive, resilient mindset. 

Design Studio

DIGNIFY COACHING

I specialize in using the DIGNIFY® tool—a revolutionary emotional intelligence system designed to promote authentic communication and strengthen team dynamics. With expertise in Positive Intelligence, I help individuals and organizations build a culture of trust, empathy, and self-awareness. By leveraging the utility-patented DIGNIFY® framework, I guide clients through transformative processes that enhance emotional intelligence, improve relationships, and align their culture with clear, effective messaging. My goal is to create environments where meaningful connections drive success.

As a 

BUILD A BRAND THAT IS MEANINGFUL & LASTING

If you're ready to build a brand that reflects the heart of your business or organization—from the inside out—let’s connect and explore how we can bring your vision to life. Contact me today to learn more!

success stories

"Sherri helped our nonprofit with rebranding, marketing strategy, and graphic design.

Her depth of experience was evident from our first meeting. She was the missing piece to advancing our marketing efforts! I highly recommend Sherri to other nonprofits, small to medium businesses, and business start-ups. Sherri has a finely honed ability to quickly identify issues, recommend needed changes, and implement those changes to maximum effect. I wish we had worked with Sherri earlier in the life of our organization!"

Joan Johnson

Business Owner at Sunrise On Main
Founder & Executive Director at Reset.Life

success stories

“This year, Downtown Green Bay took on the challenge of creating a new art event from scratch, ArtFest Green Bay.

Our team couldn't have done it without the help of our friend Sherri Valitchka! Her skills in brand alignment of mission, vision, values, and voice helped us to create a strong marketing campaign and brand for this new event. If your organization is on the lookout for some strategic marketing assistance, we highly recommend Sherri for the job. Thank you Sherri Valitchka for your dedication to ArtFest Green Bay!”

JEN METCALF

DOWNTOWN GREEN BAY
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